Relationship of Sociology and History As a mother of social sciences, sociology has a relationship with all other social sciences. Accordingly, it has a close relationship with history as well. Because present society bears symbols of the past, some scholars have refused to acknowledge sociology as a science distinct from history. Sociology is the science … Read more
Definition of Promotion Promotion is an art, process, and strategy to communicate a firm’s products, or any brands to persuade the target market to make sales or make well-informed about the brand. Generally, the promotion can be understood in two ways, in terms of professional work (career), promotion is when a worker (jobholder) is ranked … Read more
Definition of Marketing Logistics Marketing logistics is the process of distribution of goods and services from the producers to the target (ultimate) consumers that ensures the right product at the price, time, and place. Marketing logistics also called physical distribution is concerned with managing the physical flow of products from the supplier’s point to the … Read more
Definition of Channel Conflict Channel conflict occurs when one member of the channel perceives that the other channel member is behaving in a way that prevents the first member from achieving his distribution objectives. It is a condition of odds between the different members of the channel. In simple words, channel conflict means the conflict … Read more
Definition of Distribution Channel A distribution channel is a set of institutions that involves the process of the movement of goods, services, or any information, an idea from the producer to the final consumers. In very simple words, a distribution channel is a set of channels such as wholesalers, dealers, distributors, retailers, middlemen, or any … Read more
Definition of Distribution Distribution is an activity, process, and means where the products are delivered to the ultimate customers from the production point by different types of delivery channels. It is also said to be the product distribution. Distribution i.e. place is also one of the crucial parts of the marketing mix, which adds up to a … Read more
Definition of Price Change In marketing, when various internal and external factors force business organizations to make changes in their products or services prices, it is called price change. In other words, the price change is an alternation of the previous price of any product or service. In the general concept, the price of a … Read more
Definition of Price Lining Price lining is the marketing (pricing) strategy where a marketer or retailer sets different prices for the same offerings because such offerings differ to some extent in terms of quality, style, design, features, size, attributes, benefits, package, and so forth. Price lining is also called product line pricing – for example, … Read more