International Business – Definition, Features, Types, & Challenges

meaning of international business

Definition of International Business International business refers to commercial transactions between two or more nations. It is also called a global business, which includes carrying out economic transactions of goods, services, knowledge, technology, capital, labor, communication, transportation, and many more globally. International business does not only refer to the global trade of goods and services … Read more

What is Personal Selling? Definition, Features, Process, Types, and Pros/Cons

Definition of Personal Selling Personal selling is the person-to-person or face-to-face interaction between the seller and buyer where usually the seller interacts with the potential buyer with a hope to sell his product or service. Personal selling is when the seller personally visits his customers and is involved in the process of persuading them to … Read more